DEFINING IMAGE MAKING GENRES

CGI contemporary art by Gabriel Massan
With Culture Chain Magazine

 

We recently teamed up with Leeds' very own Culture Chain Magazine where we talked with them about the way academic art institutions and art establishments reject the notion of Image Making as a valid form of art making as we move further into this increasingly digitalised world. Alongside our friends in Leeds, we outlined a few of the Image Making terms which we are going to run over with you here: 

**Image Making

What is Image Making exactly? Image Making is ever changing and its limits are not yet known. In 5 years time the landscape of Image Making could look totally different to how it does now. This being said, we can create a loose definition. We define Image Making as an umbrella term for still and moving image which is included but not limited to Photography and film. Image Making encapsulates other genres and the bending of these genres. 

**Photoshop//Retouching

Editing can be split into two categories. Firstly editing can be invisible, subtly used to perfect  a standard photograph such as removing 'blemishes' evening skin tones, and colour enhancing. This is the type of image you would expect to see on a magazine cover or a celebrities instagram post. Alternatively, editing can be an art form in its own right, with visible alterations that clearly move a photograph away from its existence as a Real document. Jean Paul Goude was a great example of someone who was editing images by hand and digitally, we are now seeing image makers like Nick Knight produce these immersive surreal worlds where the photograph is equally as important to the editing. 

 **Photomontage//Collage

Collage art became increasingly popular around the era of Dadaism and the conventions of this style of artwork are present today. This being said, Photomontage has drastically developed as a medium especially with digital technology allowing Collage to become more refined, and providing more room for experimentation. 

The definition of Collage as an artform means to bring together a combination of images to create one new image. There are a variety of styles from more traditional Cut and Paste techniques as seen in Edinburgh Collage Collectives, to video collage by Erik Winkowski, to fashion collage such as Frida Pain, Mat Maitland and Damien Blottiere.

 **Glitch

A visual image uploaded to your computer can be read in a variety of ways. Obviously, we can see the image, but we can also access the file's code. This means that the image can be read as a series of characters which form the base of the image. Glitch artists are essential Image Destroyers more than they are Image Makers, because their craft is around the corruption of an image. Making irreversable changes to the Image's code to create a new image that looks visually distorted and illogical but producing beautiful results.

 **Augmented Reality

This is the interactive experience of an environment made digitally. You could say that with Augemnted reality, you are inside the image. A perfect example of this is Instagram filters where objects can be placed in your camera and can be anchored or fixed to objects within the frame. 

 **Photo Sculpture

This is the action of viewing photography as an object. Printed photographs are always an object, but increasingly Photography is being used in sculptures as well as being used to create 3d objects that can be printed in 3d also. 

 **CGI

CGI stands for computer generated Image and literally refers to objects and images that are made by computer and therefore are not real in a physical sense. 

 *X-Ray

Capturing images with using radiation.

 *Photogrammetry

This is a technology for interpreting physical spaces in 3d using a camera in various lines of sight. 

 **Post-Photography//Mixed media

This is an area of contention, however for us, we believe that these terms refer to the genre bending of the above mediums. Photographs that include paint are a form of Post-Photography, mixed media, and are therefore under the umbrella of Image Making.

Read the full article with Culture Chain Leeds where we discuss our first exhibition, moving to Amsterdam, and the future of art making.